Campari

Store upright in a cool, dark place. Once opened, it is best consumed within a few months for optimal flavor, though it won't spoil. Refrigeration is not strictly necessary but can help maintain freshness.

Serve chilled for the best taste.

Experiment with classic cocktails like the Negroni or an Americano.

Add a splash to sparkling wine for a festive twist.

Balance its bitterness with citrus or sweet mixers.

Gin and Sweet Vermouth (in a Negroni)

Prosecco and Soda Water (in a Spritz)

Orange slices

Grapefruit

Olives

Overlooking its inherent bitterness – it's meant to be enjoyed for its complex flavor, not necessarily for sweetness.

Using it in overly complex cocktails where its flavor can get lost.

Not chilling it properly before serving.